„Stoyanov´s Tomato Products“
Schindler House, West Hollywood
Installation (digital video 14min, scatches, photographies, tomato plants, table, chair, planting pots made from strached canvaces, fluoresecent lights, tomato soup in glass jars, inflatable vinyl tomato, song)
„Stoyanov´s Tomato Products“ is a project reflecting different layers of the artistic production and the transformation of forms and ideas from the digital/the virtual back to the real. The Schindler House, which is a residency for artists and architects took the function of a „farmer‘s“ house during the period of his stay as an resident.The concept takes the format of the popular facebook game „Farmville“, in which each player gets a small piece of land and starts planting, growing and harvesting virtual crops. „Farmville“ has been object for many discussions and controversies about the translation of the everyday-life to the virtual space and the social impact which is being produced. By using the garden of a historically significant building, like MAK Schindlers House there are several points which are considered: the space of the house is an artist‘s studio, living space and a museum-house at the same time, which is situated in one of the most famous cities worldwide, known mainly from the „virtual“, e.g. cinematic reality. The virtual, cinematic image of the city is mainly associated with the glossy and glamorous lifestyle of Hollywood, which completely overshadows the reality of the city, with its enormous social problems of its non-Hollywood inhabitants as the predominatly hispanic population for example. It is a well known fact, that most of the gardening work in the area is being done by Mexican immigrants.In a way by taking the role of a vegetable producer the artist takes this into account and makes a clear statement. The project could be seen as a statement in a time where everybody found in the field of the digital the possibility to realize in a perverse way Joseph Boys idea of the creativity.„My garden is a kind of a hybrid between an art installation and a green house and it is a working place and enlarged studio“ It reflects the volumes of the apartment of the Mackey House build and designed by Rudolph Schindler and has the same white color. The wall of the construction are builded from canvaces as well as the plant pots. Each of them has the size of 12x12 inch, the size of land ones get starting to play Farmville. On the main rectangles of the top of the structure are installed white fluorescent light tubes as in the usual white cube gallery.At the Schindler House, Stoyanov has exhibit a installation including different objects and an instructional video on how to grow tomatoes and prepare his signature tomato soup. In a project that references both Joseph Beuys and Andy Warhol, the soup is canned, given a logo and put on display. In the space one hear him singinga song reflecting his working expirience.